Smartphone advertising is successful because smartphone ownership continues to rise. Nielsen predicted that one in two Americans would own a smartphone by Christmas 2011. There’s talk about smartphone ads surpassing television ads-globally speaking, there are over three times more mobile subscribers than TV subscribers-probably because of the affordability. Nonetheless, smartphones have many functions.

Texts can be sent to many, at the same time and with instant delivery. The genius of this is that it is opt-in/opt-out which can maximize the impression of a brand. So, this should be in every small business mobile strategy. Advertising possibilities are endless.

Although not as direct as SMS, email is making a comeback from its spammy past. As long as smartphones are programmed to make the sifting easier, consumers can get to get to what they opted-in for. Emails lead to purchase because of the growing activity of shopping via smartphone, due to increasing functionality of the devices, and owners becoming more tech-savvy. It also helps that websites are becoming “mobile friendly.” oppo f11 pro

GPS location-based services and social media provide specific data-people are more directly targeted based on location and personal preference. Smartphones allow individuals to create a personal atmosphere. Anything that clashes with this is considered invasive and uncomfortable. This is easily avoidable…

Businesses who participate in smartphone advertising can make impressions, build relationships with consumers, and make a sale, even build loyalty-as long as they are engaging consumers, thus unmarketing – or talk with, not at.

This is the most successful way for businesses to advertise a message in this on-the-go, short-attention-spanned-society that demands instant gratification and real-time information.

The benefits of smartphone advertising include the fact that virtually every text message sent will be received by the recipient almost instantly because most people have their cell phones within three feet at all times. This can prove very beneficial when a small business provides a time sensitive offer.

Staying current takes time: start a text message marketing campaign, blog, tweet, send emails, Facebook posts, etc. Say a businesses’ last tweet was three months ago, or it did not respond to a post on its page-that could make or break how reputable a business is.

It is meticulous, and takes some time and experience. Hire more staff, or choose the more affordable route of outsourcing. The mobile world is constantly updated, changed, and customized. It is worth it for any business to be as current and engaging as possible and today that includes web based marketing and smartphone advertising.

The introduction of the internet, social networking sites such as Facebook and Twitter, and smartphones has changed the way small businesses market their products and services and how people now make buying decisions.

 

 

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